Max - Competition
Max was created as the official mascot of Competition, a renowned gym chain in São Paulo, Brazil. The briefing was clear: he needed to be a great Labrador (happy, loyal, and a beloved friend, a hero full of joy and charisma). His design, inspired by modern video games, highlights his passion for sports and energetic personality. Max quickly became so popular that the client decided to bring him to life as a full-size costume for appearances at the company’s sporting events. In addition, exclusive merchandise was produced, including a plush version of Max