Kids in Sports – Competition
I developed four original characters for Competition, one of the largest fitness and sports centers in Brazil. The campaign was designed to connect with children and teens, encouraging them to discover the joy of practicing sports from an early age. The characters were used across marketing initiatives to promote a wide range of activities offered by the center, including judo, artistic gymnastics, swimming, volleyball, and more. The goal was to make sports feel fun, relatable, and inspiring, helping a new generation build healthy habits through play and imagination.